Artist: Felipe Cardeña Medium: Mp4, Digital Art
Edition: To be defined

Felipe Cardeña- Felipanda

Felipanda” is a series of original NFTs by the Hispanic artist Felipe Cardeña dedicated to the defense of the environment, endangered animal species and natural ecosystems.

If the background of the work is typical of Cardeña, focused on the beauty and overabundance of flowers and nature, the main subject of the work is instead represented by the figure of a hyper-contemporary and pop panda, invented by Felipe Cardeña and his staff specifically for WWF Italy: Felipanda.

The figure of Felipanda was created by Felipe Cardeña for WWF Italia in 2019, with whom the artist has already collaborated for a campaign in favor of the WWF oasis: over 200,000 bags with the figure of Felipanda were in fact sold in Auchan supermarkets for finance the WWF Oasis, while the figure of this likeable contemporary Panda has appeared on posters and giant screens in the main Italian cities.

The name Felipanda was created especially for the campaign by the critic and cultural agitator Christian Gancitano, an expert in urban art and youth culture, who “given” Cardeña the name of his hyper-contemporary panda.

With a cheerful, smiling gaze, a pleasant face and a cuddly look, Felipanda has the typical characters of today’s pop stars: if the “mask” over his eyes, which differentiates him from “any” panda and recalls the idea of anonymity, is typical of superheroes, the teeth and the gold necklace and the green wig, in perfect trapper style, together with piercing and earring, are the elements that immediately recall fashions and attitudes typical of youth cultures.

Today Felipanda also becomes a unique and original NFT, with a character at the center who has already enjoyed great success during the campaign for the WWF oasis

Felipe Cardeña, born in 1979, is a street artist known for his mysterious style, often compared to Banksy. His identity is shrouded in secrecy, but his works, characterized by the use of elements of pop culture and vibrant flowers, are recognizable. He has lived in various European cities, participating in exhibitions worldwide, both officially and “clandestinely.” In 2007, he launched the Power Flower project, featuring ever-changing collages incorporating elements from popular culture.

His art is non-conformist and celebrates joyful and positive aesthetics, with the flower as a symbol of beauty and harmony. Cardeña uses the collage technique, blending mythological figures, oriental deities, and contemporary icons, surrounded by floral decoration. His eclectic style creates a fantastical world that oscillates between reality and imagination.

Through his works, Cardeña silently protests against the contemporary art system, criticizes consumerist society, and addresses issues such as climate change. His creations encourage reflection on the chaos of contemporary life, using familiar icons surrounded by flowers as a metaphor for images shared and viewed in the digital era.

Felipe Cardeña- Felipanda – Digital Art – 2023

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